Google Ads management for a bathroom remodeling company
Nobody has a bathroom emergency, so a remodeler's Google account is built for a homeowner three to eight weeks from a decision. The searches that pay are "bathroom remodel" and "bathroom remodeling contractor" with your towns, "tub to shower conversion", "walk-in shower installation", and the one almost no local remodeler bids on: the one-day bath franchise names plus "cost" and "reviews". Clicks run $8 to $25. A qualified estimate request lands between $60 and $200 in most metros, higher in California and the Northeast.
The mistake nearly every owner makes is broad match on "bathroom" with every click sent to the home page. That buys "bathroom ideas", "bathroom vanity" and "DIY shower tile" at $6 to $14 a click, and those people are shopping at a hardware store, not hiring a contractor. The second mistake is judging it at two weeks. Month one's leads become month two and three's sold projects.
After two weeks, working looks like 8 to 20 tracked calls and forms you can listen to or read, a pruned search terms report, and two in-home estimates on the calendar. The Google Ads guide has the campaign structure and the negative keyword list.