Where your competition is in Missouri
The largest concentrations of bathroom remodeling companies in our Missouri data are in Springfield, St. Louis, Kansas City, Lee's Summit, Independence, St Charles, Joplin and Columbia. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Springfield.
The map pack in Missouri
The map pack is a three-slot race, and in Missouri it is won by review count and recency far more than by rating: 80.4% of Missouri bathroom remodeling companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 61 reviews and the 90th is 343. Those are the numbers to plan around, not the median.
The website gap in Missouri
A website is the clearest marker of a bathroom remodeling company that is going to compete for the map pack, and 14.9% of bathroom remodeling companies in Missouri do not have one linked. Across the country the median review count with a site is 15, without one 1. If your shop is in the 14.9%, start there.
How Missouri compares
Of the 42 states in our data, Missouri ranks 25th for the number of bathroom remodeling companies, 19th for median review count, and 26th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Missouri | 67 | 17 | 14.9% |
| Illinois | 334 | 25 | 8.4% |
| Indiana | 98 | 24.5 | 11.2% |
| Iowa | 44 | 8.5 | 13.6% |
| Kansas | 45 | 16 | 13.3% |
| Michigan | 113 | 11 | 16.8% |
| Minnesota | 81 | 12 | 14.8% |
| Nebraska | 23 | 13 | 17.4% |
| Ohio | 215 | 16 | 15.3% |
What to do first in Missouri
- Set a review velocity. One review per job day, asked at the door, moves a 17-review shop past the Missouri 75th percentile (61) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 17 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.