Where your competition is in Illinois
The largest concentrations of bathroom remodeling companies in our Illinois data are in Chicago, Buffalo Grove, Arlington Heights, Libertyville, Northbrook, Bolingbrook, Hoffman Estates and Glenview. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Chicago.
The map pack in Illinois
Google shows three businesses in the map pack for a search like "bathroom remodeling company near me" in Chicago. In Illinois the shops that hold those spots usually sit near the 90th percentile, 65 reviews, not the median. 6.9% of Illinois bathroom remodeling companies have passed 100 reviews; the other 93.1% are competing for whatever is left below the fold.
The website gap in Illinois
A website is the clearest marker of a bathroom remodeling company that is going to compete for the map pack, and 8.4% of bathroom remodeling companies in Illinois do not have one linked. Across the country the median review count with a site is 15, without one 1. If your shop is in the 8.4%, start there.
How Illinois compares
Of the 42 states in our data, Illinois ranks 2nd for the number of bathroom remodeling companies, 6th for median review count, and 38th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Illinois | 334 | 25 | 8.4% |
| Indiana | 98 | 24.5 | 11.2% |
| Iowa | 44 | 8.5 | 13.6% |
| Kansas | 45 | 16 | 13.3% |
| Michigan | 113 | 11 | 16.8% |
| Minnesota | 81 | 12 | 14.8% |
| Missouri | 67 | 17 | 14.9% |
| Nebraska | 23 | 13 | 17.4% |
| Ohio | 215 | 16 | 15.3% |
What to do first in Illinois
- Set a review velocity. One review per job day, asked at the door, moves a 25-review shop past the Illinois 75th percentile (44) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Illinois customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 25 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.