Where your competition is in New York
The largest concentrations of bathroom remodeling companies in our New York data are in Brooklyn, New York, Bronx, Rochester, Staten Island, Buffalo, Syracuse and Rego Park. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Brooklyn.
The map pack in New York
In New York, 44.6% of bathroom remodeling companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for New York searches are not in that group. They are near 101 reviews and they ask every customer.
The website gap in New York
Website presence in New York: 80.9% of bathroom remodeling companies link one, 19.1% do not. The national figure is 20.4% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How New York compares
Of the 42 states in our data, New York ranks 6th for the number of bathroom remodeling companies, 30th for median review count, and 14th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| New York | 204 | 13 | 19.1% |
| Connecticut | 81 | 8 | 23.5% |
| Massachusetts | 109 | 15 | 11% |
| New Hampshire | 27 | 18 | 14.8% |
| New Jersey | 160 | 17 | 16.9% |
| Pennsylvania | 148 | 21 | 13.5% |
| Rhode Island | 23 | 12 | 21.7% |
What to do first in New York
- Set a review velocity. One review per job day, asked at the door, moves a 13-review shop past the New York 75th percentile (41) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New York customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 13 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.