Where your competition is in California
The largest concentrations of bathroom remodeling companies in our California data are in Los Angeles, West Covina, Burbank, Long Beach, Simi Valley, San Diego, Anaheim and Riverside. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Los Angeles.
The map pack in California
Google shows three businesses in the map pack for a search like "bathroom remodeling company near me" in Los Angeles. In California the shops that hold those spots usually sit near the 90th percentile, 61 reviews, not the median. 4.8% of California bathroom remodeling companies have passed 100 reviews; the other 95.2% are competing for whatever is left below the fold.
The website gap in California
20.1% of California bathroom remodeling companies list no website on their Google profile, about as many than the national 20.4%. Nationally, bathroom remodeling companies with a website have a median of 15 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How California compares
Of the 42 states in our data, California ranks 1st for the number of bathroom remodeling companies, 36th for median review count, and 13th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| California | 417 | 9 | 20.1% |
| Hawaii | 15 | 0 | 26.7% |
| Oregon | 68 | 8 | 5.9% |
| Washington | 166 | 16 | 15.7% |
What to do first in California
- Set a review velocity. One review per job day, asked at the door, moves a 9-review shop past the California 75th percentile (26) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where California customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 9 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.