Facebook and Instagram ads for a bathroom remodeling company
A finished tiled shower stops a thumb. That is the whole case for Meta in this trade and it is a good one: before-and-after split images, 20-second doorway-to-shower phone videos, and the owner talking for 15 seconds about a walk-in shower built for someone's mother. Leads run $25 to $80, cheaper than search, and about half as likely to close because the homeowner was not looking for you. They were scrolling.
The offer matters as much as the photo. A free in-home design visit with a written price, financing stated as a monthly payment ("walk-in showers from $189 a month"), or a true seasonal slot count. Discounts are weak here; $500 off an $18,000 project moves nobody and trains your market to wait.
The mistake is boosting posts and calling it advertising. Boosting buys likes. A leads campaign with an instant form, a required budget question, and retargeting to site visitors and video viewers buys estimates. After two weeks, working looks like 15 to 30 leads, two or three in-home visits booked, and a retargeting audience that is filling. The Meta ads guide has the creative that holds up.